This was an interesting project that I got involved in through Mensch.

It was part of a TV concept running on DR in Denmark in which a local investigative journalist explored consumer relationships with food packaging.

I was asked to create an exclusive piece of package design for a sausage and burger brand that was, in reality, a sub-standard product. These were then taste-tested using unsuspecting consumers to gauge their opinion of our “gourmet” products. Not surprisingly, most of them thought they tasted rather good.

• Design
• Packaging